Friday, December 27, 2019

Abraham Lincoln s Lyceum Speech - 822 Words

In Abraham Lincoln’s Lyceum speech given in 1838, he instructs the audience how perpetuate our political institutions. How do we keep our country united? â€Å"The answer is simple. Let every American, every lover of liberty†¦swear by the blood of the Revolution, never to violate in the least particular, the laws of the country; and never to tolerate their violation by others.† But what about bad or unjust laws? â€Å"[I]f they exist, [they]should be repealed as soon as possible, still while they continue in force, for the sake of example, they should be religiously observed.† Herbert Croly criticized the righteous expression of law in 1914, that aligned the rule of law with religious duty. That disobeying or criticizing the legal system was akin to sinning against God. This religious attitude towards law limits reform and slows down reform. These two examples show some of the differing opinions about the Rule of Law between the Founders view and the Progressives. Included with the goals of Progressive reform, were relaxing the strict adherence to the Federal Constitution s emphasis on rule of law and the traditional jurisprudence practiced by the courts. Many Progressives, thought that the law no longer kept up with the changing culture. Croly compared the constitution to a tyrannical monarch, imposed upon the people by a select few who drew up the Constitution. The Constitution was really king. [U]nquestioning obedience was erected into the highest political virtues (Croly,Show MoreRelatedAnalysis Of Martin Luther King Jr s Letter From Birmingham Jail986 Words   |  4 Pages Throughout history, there have been many significant documents and speeches that enlighten and inform us on what is and was happening during those times. Abraham Lincoln’s speech, The Perpetuation of our Political Institutions, and Dr. Martin Luther King Jr’s Letter from Birmingham Jail are two important pieces of history. In Lincoln’s speech he speaks about the dangers of slavery in the United States and warned everybody that people who disrespected American laws could destroy the United States

Thursday, December 19, 2019

Project Management and Company - 4235 Words

SIVADOL MANCHANDA 5380013 Chapter One: - Introduction to Systems Analysis and Design Q1. Ans 1. Information Technology refers to the combination of the hardware,software and the services that people use to manage, communicate and share information. Information Technology is vital and are extremely important because the innovation, the technological advancements and the industrial knowhow are derived from the advancements and the progress made on information technology. Information technology is also vital in the areas of business where customization of business processes and the integration of information technology into the business knowhow as well as the production techniques, are very useful in getting optimum results and it does†¦show more content†¦The top managers typically requires data that supports long term strategic planning and overall business enterprise, because they are the ones that defines the company’s missions and goals. The organizational employees are the ones that rely on TP systems to enter and receive data they need to perform thei r jobs. Q8. Ans 8. The three systems development tools are :- Modeling- produces a graphical representation of a concept or a process that systems developers can analyze, test, and modify. A systems analyst can describe and simplify an information system by using a set of business, data, object, network, and process models. A business model describes the information that a system must provide. Analysts also create models to represent data, objects, network, and other system components. Prototyping- Prototyping tests a system concepts and provides an opportunity to examine input, output, and user interfaces before final decisions are made. A prototype is an early working version of an information system. Just as an aircraft manufacturer tests a new design in a wind tunnel, system analysts construct and study information system prototypes. Computer-Aided Systems Engineering (CASE) Tools- CASE tools is a technique that uses powerful software called CASE tools, to help systems analysts develop and maintain information systems. CASE tools provide an over development and support aShow MoreRelatedProject Management : A Company1538 Words   |  7 Pagesbusiness, a company has a particular process it goes through to create its product, â€Å"to produce as many of the products as the company can†. This traditional view is a steady-state process where the company continues going through the same process to build ever more of its product. This is good, but we need to keep in mind that the environment that a business operates in is going to change. This calls for the necessity of the company to adapt. This is where projects come in. A project is created withinRead MoreA Project Management Priority For The Company1691 Words   |  7 Pagesa small privately owned company in Louisville, Kentucky that was created in 1865.This company has become a global leader in non-artificial colors, operating nine facilities in six countries and supplying many of the best known food and beverage companies around the world. Williamson is staffed with less than 200 associates creating a project management priority issue resulting in the increasing percentage of project incompletion. (Kloppenborg 2012) Prioritizing Projects Initially the prioritizingRead MoreProject Management : A Project With Kamran And Company, Inc. Essay1698 Words   |  7 Pages1. INTRODUCTION 1.1 What is Project Management? Before we start, a short note on the word â€Å"Project Management†. It is important to understand the meaning of them furthermore their relation in management area. Project management can be stated as the procedure and action of planning, sorting out, motivating, and controlling assets, strategies and conventions to accomplish particular objectives in experimental or day by day issues. A project is a distinctive, transitory work, involved to accomplishRead MoreTotal Solutions Of A Project Management Company2185 Words   |  9 Pages TOTAL SOLUTIONS A PROJECT MANAGEMENT COMPANY Prepared By: - BHATNAGAR Pallavi, 20152436 Word Count:- 2174 words Email: bhatnagar.pallavi@outlook.com Executive Summary Table of Contents Page Number Executive Summary 1.0 About Us 1.1 Our Background 1.2 Our Profile 1.3 Our Vision 1.4 Our Values 1.5 Our History 2.0 The Project 2.1 Project Description 2.2 Scope of Work 2.3 Project Objectives 3.0 Call Centre 3.1 Call Centre Market 3.2 Call CentreRead MoreA Project Manager For A Company That Utilizes Informal Project Management Techniques948 Words   |  4 Pages1. You are a project manager for a company that utilizes informal project management techniques. Thirty days into the project you realize that the team is not communicating effectively and dates are starting to slip. What two actions might you take to correct this situation? Communication is one of the four columns of informal project management. If communication channels are not been used, or if information is not flowing effectively and efficiently, then the whole methodology is compromised,Read MoreProject Management Analysis and Internet Forecasting Companies498 Words   |  2 Pagesessential project management concept known as crashing, which involves spending additional funds to accomplish targeted goals ahead of the predetermined project schedule. As the director of operations for BW Systems, Bob Phillips shrewdly develops multiple task time estimates in his capacity as project manager, in part because he recognizes the inherent uncertainties associated with software development (Hall Ko, 2012). Although it is relatively simple to propose a deadline for project completionRead MoreProject Management Recommendation For Company s Future Growth1450 Words   |  6 Pages Project Management Recommendation Your name OPS/571 Aug 19, 2013 Faculty Project Management Recommendation Dear Mr. Gritsch, Thank you very much for your confidence in our expertise and competency to analyze newly proposed project for company’s future growth to capture more market share in our specialties. As mentioned in your email note, â€Å"the first project Juniper is an enhancement of a current widget being offered by the company, the second project Palomino is a new line of widget productsRead MoreProject Management Of A Famous Agricultural Products Manufacturing Company1351 Words   |  6 PagesProject management plays a vital role in every working organization which has to accomplish certain goals. Even when there was non-existence of project management concept, organizations used it in the system of work. In this report, we have uncovered some of the facts and files related to the approach of project management of a famous agricultural products manufacturing company named Monsanto. This company started its operations in U.S.A. but later on expanded market in many other countries. In thisRead MoreTurner Construction Company: Project Management Control System657 Words   |  3 PagesConstruction Company: Project Management Control Systems 1. What is Turner’s business strategy? Their greatest competitive advantage is providing accurate information to the owners, creating a partnership. Turner’s business strategy is to build on this partnership to ensure repeat business. They keep the customer informed on every milestone in the project and use the IOR to communicate financial updates and construction progress. They have proven time and time again that their expert management knowledgeRead MoreProject Management: An Initiative Toward Development of Employees and the Company1052 Words   |  5 Pages Project Management Paper University of Phoenix MGT/437 Project Management Paper Rapid growth of technology in the marketplace has companies examining ways in which businesses operate on a normal level. Managers face challenges with the task of adapting to a changing surroundings and a different breed of employees. Managers must implement a different approach that will allow them to become accustomed to situations that develop inside and outside of the company (Kerzner, 2006). Project

Wednesday, December 11, 2019

International Business Cultural Shock

Question: Discuss about the International Business forCultural Shock. Answer: The next interviewee who is an Indian prompted another major issue. The international students have to migrate in a different country where the lifestyles and foods are different to the native. The international students often face the homesickness due to the unavailability of their country foods and comforts (Marginson 2014). However, it is necessary to adopt the lifestyles in a different country, but it is even essential to feel comfortable in a different country. The lack of such comfort level is creating the obstacles for the international students. Description of the Selected People and their Connection with Cultural Shock The study discusses about the issues faced by the international students due to the cultural shock. Three international students participated in this interview. The first interviewee is Yoko Shin from China and she is pursuing her masters degree in Charles Darwin University. She has been staying in Australia for more than two months. She has been experiencing both the positive and negative consequences while studying in CDU University. She informed in the interview that she has been facing the issues with the language barriers. She is from China and she does not have the proficiency in English. Therefore, she has been facing the trouble in communicating with the other students, staffs, and teachers. The cultural and language barriers are thus affecting her studies as well. Another interviewee was John Baxter from US and he has been pursuing his graduation from Sydney University. He informed that he has been staying in Sydney for more than a year. The lifestyle in Australia is different to US. He informed about the issue he faced due to the cultural differences. He mentioned that many of the Australian students sometimes bully him in the University that affects his study and mental state. However, he is waiting to complete the graduation and settle back to his native. The third interviewee is Darshan Mehta from India. He is a student of Griffith University in Australia. He has the remarkable proficiency in English and he is studying literature in English in the University. His cultural background is completely different to the Australian culture. He sometimes faces the homesickness. The foods and lifestyles are quite different to Indian culture due to which he has been facing the cultural shock in Australia. Type of Questions The questions in this interview section are open ended. The interviewees provided their details and the place where they have immigrated. The interview questions were invoking the international students to communicate about the cultural shocks they have been facing while pursuing their career. I have received the information regarding the positive and negative experiences of the international students in international university. They put forward their difficulties faced in staying another country away from home. Moreover, the questions were formulated to understand the preferable lifestyles of the immigrants for understanding their difficulties to cope with the different cultural scenario. Insights Gained about the Cultural Shock The three interviewees belong to three different countries and pursuing their career in Australian universities. As per the insight gain from the first interviewee, it has been noticed that the language barrier is one of the most significant issues with the international students. Especially, people from the different lingual background often struggle to communicate their requirements whether in education or professional lives (Baba Hosoda, 2014). Even though English is the international language, some people face difficulties in gaining proficiency in English. This issue decreases the confidence level for surviving in an international country. Another interviewee commented about the difficulties faced due to constant bullying and discriminative attitudes. Due to the differences in lifestyles and cultural background, the international students sometimes are bullied and discriminated by other native students. This behaviour is affecting the educational and mental state of the international student due to which it becomes difficult to continue the study in other country (Menzies and Baron 2014). References Baba, Y., Hosoda, M. (2014). Home away home: Better understanding of the role of social support in predicting cross-cultural adjustment among international students.College Student Journal,48(1), 1-15. Gomes, C., Berry, M., Alzougool, B. and Chang, S., 2014. Home away from home: International students and their identity-based social networks in Australia.Journal of International Students,4(1), pp.2-15. Kormos, J., Csizr, K. and Iwaniec, J., 2014. A mixed-method study of language-learning motivation and intercultural contact of international students.Journal of Multilingual and Multicultural Development,35(2), pp.151-166. Lowinger, R., He, Z., Lin, M. and Chang, M., 2014. The impact of academic self-efficacy, acculturation difficulties, and language abilities on procrastination behavior in Chinese international students.College Student Journal,48(1), pp.141-152. Marginson, S., 2014. Student self-formation in international education.Journal of Studies in International Education,18(1), pp.6-22. Menzies, J.L. and Baron, R., 2014. International postgraduate student transition experiences: the importance of student societies and friends.Innovations in Education and Teaching International,51(1), pp.84-94.

Tuesday, December 3, 2019

Japanese Martial Arts Essays - Japanese Martial Arts, Combat Sports

Japanese Martial Arts The Martial Arts of Japan The martial arts have influenced Japan in many ways. Many of these arts have been passed down from ancient times and are still even practiced today. In my report, I will examine the major Japanese arts and tell how they have influenced Japan. First, however, I will give a little background for these arts. The original word for Japanese martial arts was bujutsu, or art of the military. This had more to do with physical techniques than philosophical and mental. The physical, mental and philosophical techniques were combined to create budo, or way of the military. Budo was also used to describe the code of the samurai in feudal days. Karate is actually a Japanese word meaning empty hand.(Nakayama 80) This applies that no weapons other than the hands are needed to attack or defend. Karate is categorized into four parts -- physical conditioning, self-defense, mental conditioning, and sport. A typical Karate tournament would include demonstrations of breaking, weapons use, self-defense techniques, tradition and open forms and the most exciting competition, sparring. Nobody is quite sure when Karate was created, but we do know that an Indian priest, Daruma, a brilliant doctor, Hua T'o, and a popular general of the Sung Dynasty, Yuen Fei, are considered its forefathers. We also know that it was developed in Okinawan islands from Chinese techniques and local innovations as a system of self-defense. In the 1920's, Gichin Funakoshi, an Okinawan schoolteacher taught a method of karate to Japan which caught on. Figure 1 - Sumo Warrior seen meditating before a battle Sumo in its early days tended to be violent with no holds barred. During the reign of Emperor Saga (r. 809-23) the practice of sumo was encouraged as a martial art and rules were established and techniques cultivated. It is impossible to determine whether the art of sumo is a completely native sport or whether similar forms of grappling from other parts of Asia and Eurasia influenced it. Grappling is a rather basic, instinctive sport practiced mostly by men. In fact, the first grappling match ever described went as so, 'lowly mortals grappled for quite a while until one finally rendered some devastating kicks to the other's stomach and solar plexus. The one who was kicked was mortally wounded, and the victor went cheered.'(Newton 103) The earliest written mention of sumo is found in the Kojiki (Record of Ancient Matters), a book from the year 712. According to the book, about 2,500 years ago, the gods Takemikazuchi and Takeminakata grappled along the Japan Sea coast in what is now Shimane-ken, until the latter finally lost. Takemikazuchi, who is said to have established the imperial family from which emperors could trace their roots, gave control of the archipelago to the Japanese people. The Japanese did not keep any written records until the 8th century. This means it is impossible to know, aside from the legend, exactly when the art of sumo first developed in Japan. However, ancient wall paintings indicate the origin is very old. Jujitsu is a 3,000-year-old martial art. It originated from a blending of native sumo and fighting techniques in Japan with the soft aspects of Kung Fu from China. Jujitsu incorporates empty hand defense and offense as well as bone setting and healing techniques for use by the instructor to fix any injuries occurring during training. It is also the predecessor of Aikido and Judo. One popular style of jujitsu is Danzan Ryu (the Cedar Mountain System.) Seishiro Okazaki founded Danzan Ryu Jujitsu. He got tuberculosis and sought to build his strength in martial arts. Affecting a cure due to the 6 days per week workout, massage and healing by his sensei, he dedicated his life to study of Budo & healing. Another style of jujitsu is ninjitsu. Ninjitsu is the art of invisibility. Along with its jujitsu background, it can also be traced back to Chinese spying techniques. Ninjas were used in the sixth century to gain information about the enemy and sabotage his operations. However, we now call ninjas anybody who practices this art. Ninjas can be both male and female, but must possess three abilities. They must be a hunter, a wizard and a warrior. As with

Saturday, November 23, 2019

The Effects of Various Wavelengths on Photosynthetic Rate essays

The Effects of Various Wavelengths on Photosynthetic Rate essays The Effects of Various Wavelengths on Photosynthetic Rate Photosynthesis is the process by which autotrophic organisms convert light energy to chemical energy in the form of glucose [1]. Without this process life on earth would be very different because every organism directly or indirectly depends on photosynthesis. Because plants are at the bottom of the food chain they must create their own energy; this is done through photosynthesis. Various pigments located through out the leaves and stems of plants called chlorophylls absorb wavelengths from sunlight. They absorb all wavelengths of natural light (400-700 nanometers), except those between 525-550 nm which are reflected giving plants their green color [2]. The question of this experiment is how do different wavelengths effect photosynthetic rate? The purpose of this experiment was to decide if blue light (wavelengths of 425-475 nm) or red light (wavelengths of 650-700 nm) would produce an increase in photosynthetic rate when compared to natural/white light (wavelengths of 400-700 nm). The hypothesis stated that the blue light would result in a higher photosynthetic rate than the red light but both would be less than the control which was white light. The rationale for this hypothesis is best depicted by Figure 1, which shows the various types of chlorophylls and the wavelengths that they absorb [3]. It appears that more absorption occurs around blue light than that of red light. Due to classroom restrictions artificial light was used to conduct the experiment. The classroom was necessary because a carbon dioxide sensor and computer were used to calculate photosynthetic rate. This research could be important if the results show outstanding increases in photosynthetic rate. World Hunger is a major concern if a process could be found through which photosynthetic rate is maximized perhaps food production could be ...

Thursday, November 21, 2019

Abortion Assignment Example | Topics and Well Written Essays - 750 words

Abortion - Assignment Example However, the main contention arises in an unusual circumstance, for example, when the mother’s life is at risk because of pregnancy condition or a pregnancy resulting from rape. These two scenarios develop a challenge on the first premise because it becomes difficult to measure and uphold the mother‘s right to life or that of the foetus. It follows that the child is considered as being innocent and the innocent life should not be terminated. Contrariwise, the mother’s life is at jeopardy and not committing abortion would not result in direct murder. This the author argues as a fallacious point due the risk the unborn child poses to the mother and in such a circumstance, abortion should be permitted. The second scenario arises when a woman is raped and in that instance, the pregnancy is not a result of self-will (Thomson 122). The pregnancy exists without the consent of the mother and abortion should be allowed according to the wishes of the mother. Nonetheless, in circumstances where the mother’s life is not at risk and the pregnancy occurred with the consent of the mother, abortion should not be allowed. The first argument fronted by Warren touches on the number of deaths recorded in instances where women procure illegal abortions. Illegal and informal abortions pose a great threat to the life of the mother and a threat to the society that loses its members. It is direct that pregnancies resulting from rape and incidents of unwanted pregnancies, abortion is a solution because the woman was not in control of the predicament she faces. However, in other circumstances the woman has the ability of avoiding pregnancy, but fails due to the lack of using contraceptives or the utter failure of contraceptives taken religiously. This circumstances result in unwanted pregnancies and the woman should not be forced to carry and take responsibility of a supposed person they lack any level of obligation (Thomson 128). The author argues based on rights

Wednesday, November 20, 2019

Castle bingo Essay Example | Topics and Well Written Essays - 2000 words

Castle bingo - Essay Example CRM integrates marketing, service and supply-chain functions in order to achieve greater efficiency in delivering greater value to discriminating customers. Consequently, CRM improves customer services, facilitates better integration of marketing tools, increases organisation revenues and reduces costs associated with customer services by a significant level (Richards & Jones, 2008). Castle Bingo and Benefits of Customer Relationship Management (CRM) The three primary elements of CRM have been described hereunder. Operational CRM Operational CRM consists of software packages that are used to efficiently arrange inbound and outbound customers interactions. Operational CRM aid in processes related with sales, customer service, marketing and automating communications. Service automation helps an organisation to manage service operations delivered through web, contact centre and face to face. Some of the significant benefits of operational CRM to Castle Bingo may include: Sales Force Aut omation Enterprise marketing Automation Customer Service and Support (Bhatnagar, 2012). Analytical CRM Analytical CRM involves analysing customer vital information in order to effectively meet the marketing and customer service goals and deliver appropriate message to the right customer at right time through appropriate channel. The significant benefit of Analytical CRM to Castle Bingo may involve Customer retention Segmentation and targeting Development of new products according to the customer’s specifications (Bhatnagar, 2012). Collaborative CRM Collaborative CRM comprises the system that facilitates customers to perform various services on their own through variety of interaction channels. It renders people process as well as data together and further facilities in channelling the data along with customer related information for ensuring proactive decision making. It ensures timely sharing of information and results in enhanced customer services. The major benefits of Col laborative CRM to Castle Bingo may involve: Providing effective customer communication across different channels, Increases the efficiency of online services and help in reducing customers service costs associated with offline services and Facilitate in better access to customers data during the time of interaction with customers (Bhatnagar, 2012). The Principles of Big Data and Metrics The data driven decision-making is currently being widely recognized and is viewed to be an increasing enthusiastic aspect related with the notion of ‘Big Data.’ Big Data refers to traditional enterprise data which comprises valuable information regarding the nature of the customers that is ascertained through CRM systems, web store transactions, ERP data as well as general ledger data. Furthermore, it also includes social data such as customers’ feedback streams, micro blogging internet sites like Twitter and social media like Facebook (Dijcks, 2012). The perception of Big Data c an primarily be attributed with four principles that have been discussed below. More Granular Information or Micro Segmentation The principle of micro segmentation can be

Sunday, November 17, 2019

Inspector Goole Essay Example for Free

Inspector Goole Essay I believe such cliff-hangers put the characters in a defensive and confused mood and they left wanting to know what is to happen next. Who thought the inspector knew a lot therefore they have to co-operate by telling the truth and this makes the jig-saw puzzle of the mysteries easily soluble. That is the scenes with each Act are easily identifiable as the initial atmosphere is established, as the focus moves from one character to the next and as the family seeks to explain the evenings events. At the end of the play, the audience are shocked and surprised that inspector Goole, who has acted professionally, so it seems, has turned out to be a fraud and a fake. Afterwards, the audience, I presume, becomes more confused and bewildered. The plan was a type of whos done it (by Agatha Christie) which progressively builds up and heightens the supernatural nature of the mystery surrounding the inspector. However, the inspector has successfully made Sheila and Eric confessed their guilt and irresponsible behaviour towards Eva Smith yet the inspector leaves the audience guessing who actually is responsible for the death of Eva Smith, and the audience having learnt that the inspector is a fake, makes them more surprised at his professional manner and style of his interrogation and enquiries. Initially, the role of the fake Inspector Goole, who visits the Birling family residence and to interrogate them about the supposed suicidal death of Eva Smith, tries to make the characters aware of the broader view of responsibility because before the entry of Inspector Goole in Act one, Mr Birling tells the two young lads Gerald and Eric that,  A man has to mind his own business and look after himself and his own After the inspector has given his speech of Love, the three; Mr and Mrs Birling and Gerald are adamant and refuse to accept any responsibility on their part, which contributed to the death of Eva Smith. Before the end of the play, Gerald Croft rings the infirmary to confirm the death of Eva Smith and the falsehood of his cocked up story of the death of a young woman now on a slab at the infirmary. Mr and Mrs Birling and Gerald are in jubilant and triumphant mood that they have been vindicated that no girl has died and the infirmary hasnt had a suicide for months. Just then, the phone rings. This time, it is a real inspector who confirms that indeed a young girl has died drinking disinfectant and is on the way to the infirmary. Then inspector wishes to visit the Birlings (second time round) for a fresh investigation. I therefore believe that this is proof of Priestleys use of time as element of his play. Now the audience are left in no doubt that the events of the play are going to start all over again because according to theory of nature of time, the cycle of identical lives will be repeated if people involved change nothing of significance. J.B Priestley wants to convey a moral and social message that we all should think, feel and act like responsible people in the community helping one another. I believe that the sort of audience who went to the theatre in 1945 were, naà ¯Ã‚ ¿Ã‚ ½ve and ignorant but rich and powerful. Despite the ignorance of the audience, they were wealthy and powerful people of the society at that time after the Second World War. Therefore, they could easily identify with the Birlings. These people are selfish, uncompromising and thought of themselves and their families and disregarded the plight of the poor and disadvantaged members of society. This is vividly in Mr Birlings advice to Eric and Gerald;   but I care. I was almost certain for a knighthood in the next Honours List-  Having identified themselves with the Birlings, I feel that the audience will feel guilty for being irresponsible and selfish towards the poor and disadvantaged in the society. Therefore I believe if injustice and inequality are allowed to flourish in the society, mistakes of the old generation will repeat itself in generations to come. The play encourages the audience to learn from the mistakes of the past and to recognize that selfish pursuit of riches and power can be destructive. J.B Priestley encourages his modern audience to see that capitalism has many victims. He also makes them aware that our lives are linked and that our behaviour affects one another to see the need to create a better society. Nevertheless, the modern society reacts to the characters in the same way in the sense that the rich are becoming richer and the poor becoming poorer, due to the selfishness and inward looking of the wealthy and powerful over the less advantaged members of society. I feel Priestleys use of surprise interrogations and inquiries do not work in modern times. This is because before an inspector of the police visits a residence to interrogate, he first makes himself known by producing his identity card. I believe the end is a surprise because after inspector Gooles speech, the real inspector of the police rings announcing the death of a girl who has drank a strong disinfectant and that the police inspector is on his way to ask questions. Despite the present of socio-political conditions, I believe Priestleys moral and social message is still relevant. For instance, inequality and class systems are prevalent in modern societies. For example, the labour party which is socialist inclined seems to stress the idea of interdependent community but fail to practice what they preach. The original audience are different from the present day audience, whereas the audience in 1945 were aristocrats, wealthy and powerful, the present audience have different social status therefore I think one should expect diverse reactions. Thus, the play does not affect them in the same way. However, I feel that the play is still worth performing because modern audience are still committing the old mistakes that the original audience committed. Morden society is still irresponsible and class system is also operative. Again the elite and affluent exercise power over the less advantaged and the poor, and they are business conscious more than being charitable. In this play, Priestley writes about social message, love and responsibility. Socially, the writer makes me feel and accept that people share a common humanity and that we are all interdependent.  Again Priestleys writing about love through charity which is faked by Mrs Birling encourages me as an audience to express true love.  I believe this play has encouraged me to look back to the mistake of our fore-fathers in all circumstances and live as a member of a community contributing and helping to build a society devoid of wickedness, irresponsibility and selfishness.  In conclusion, I must admit I have been overwhelmed by Priestleys use of time as an element of his plays ( The dessert Highway-1944 and The Linder Tree-1945), to demonstrate how in general; the behaviour of each member of a community can affect others.

Friday, November 15, 2019

Expressive Art Therapy The Rosebush Technique

Expressive Art Therapy The Rosebush Technique The purpose of this paper is to research Expressive Art therapy and to present one structured art activity, the Rosebush fantasy, which is an effective strategy proven in school counseling. Allowing children to draw is giving them the ability to use another language to share feelings, ideas, perceptions, fantasies, and observations of how they view themselves, others and the environment in an effective, non-threatening way. The rosebush fantasy technique is used as an expressive art therapy method to access the emotional world of children in a non-verbal way (Ray et al., 2004, p.277). Clients with various problems can be reached through expressive art therapy as a tool for awakening dormant creativity which can be used through artistic self-expression. It restores the creative/inspiration that clients store deep within by expressing through art. Psychotherapy can assist clients verbalizing their unspoken and unresolved conflicts whereas expressive art therapy will assist the clients to express themselves in a creative understanding without relying on verbal means. Clients of all ages can use expressive art therapy to gain a better understanding of their unconscious through interpretation in their artwork that may show developmental phases and of psychic structure. This therapy is mean for accessing unseen resources and may provide clients a tool for expressing their internal conflicts that they can use throughout their lifespan art therapy is an engaging and effective way for many clients, children and adults to create art that is meaningful and have an emotional effect. It is a way for clients to become more aware of their self perception. Children may be more receptive to expressive art therapy than adult clients who may prefer the verbal approach, but clients of all ages can benefit from art therapy. These therapies also help the study of the ego and the relationship between graphic form and character development (Synder, 1997, p. 74). According to Corey (2009), Carl Rogers theory of creativity is using expressive art to enhance personal growth for individuals and groups. Carl Rogers approach known as expressive art therapy broadens the person-centered approach to spontaneous creative expression that symbolizes deep, inaccessible feelings and emotional states. Drawing, moving, music, painting, sculpting, writing and improvisation are all various artistic forms used in expressive art therapy. This approach is to integrate the mind, body and spirit and are based on the humanistic principles but given fuller form to Carl Rogers notion of creativity (p.181). By using creative approaches to counseling students respond positively. Traditional talk therapy is not as effective as art therapy. Art allows the child to connect with the counselor through images rather than words. Counselors developed an alternate non-verbal technique for children who do not possess the developmental ability to integrate feeling, thoughts, and experiences (Ray et al., 2004, p. 277). According to Ray et al. (2004), J. Stevens saw that adults tend to alienate unpleasant experiences that were causing distress to themselves. Rosebush Identification Fantasy was created so that adults could reconnect with those unpleasant aspects of their experiences. He reported that the participants responses to the rosebush exercise were a result of their own projection of their own experiences. Participants imagined themselves as a rosebush and identified their experiences onto the rosebush. V. Oaklander, a Gestalt child therapist, recognized that both client and therapist can have fun through fantasy and the process of expression of feelings. She adapted the rosebush Identification fantasy for the use of children. The technique can be used to reveal the childs subjective phenomenological world by using this art activity. This technique allows the child to communicate and share themselves with the counselor in a non-traditional format (Ray et al., 2004, p. 277). The rosebush fantasy drawing begins with a short relaxation exercise that focuses on muscle relaxation and concentration on breathing. Playing soothing music in the background can be helpful to relax children and allows them to clean their minds of intervening thoughts. The therapist will then ask specific question that will define the self as the rosebush such as, What kind of rosebush are you? Are you small or big? Do you have flowers? Who is taking care of you? Do you have thorns? When the counselor feels that the child has had enough time to process those questions they ask the child to open their eyes and draw themselves as the rosebush. The counselor allows enough time to complete the drawing. The meaning of this exercise is how the child interprets and explains the rosebush. The counselor may ask the child to describe the rosebush. The counselor may create the creativity by having the child tell a story of the rosebush and what kind of environment the rosebush is in. If the co unselor attempt to connect the childs drawing to their real-life situation the child may become threatened. The counselor may also ask, Is there anything in this drawing that reminds you of your own life? (Ray et al., 2004, p. 277). Drawings can quickly bring to surface issues relevant to counseling that can improve the counselors ability to mediate effectively with the client. Direct questions can be threatening when asking children their actual situation. By using their descriptions of their rosebush fantasy, drawing becomes less threatening. By allowing the child to draw a fantasy the child has emotional distance from the reality of life. The child is able to express details verbally about the rosebush that correlates with their view of self in a safe way. The rosebush technique can be presented in an individual or group session. In an individual session the therapist can have a better understanding of the clients world. To help understand perspectives of others and present themselves to others, this technique is beneficial for a group format (Ray et al., 2004, p. 277). The rosebush technique allows clients to use another language to express their feelings, thoughts, emotions and perceptions of how they view the world. Art drawing is a vehicle to help clients channel their emotions in a non-verbal way and allows the client to feel safe with the counselor. Expressive art therapy is an effective way of counseling that does not involve in traditional verbal communication between counselor and client. It allows the client to feel safe in a non-threatening way to express ones hidden feelings through art.

Tuesday, November 12, 2019

Kucera Clothiers

Proposal The implementation of a Collaborative System was chosen because as a distributed organization with multiple units in different geographical locations, with a semi decentralized decision making structure involving a large degree of autonomy in each organizational unit, collaboration between all these multiple units, collaboration and communication between these multiple units is of utmost importance, according to Munkvold (1998). Also, Stahl (2001) notes that increased collaboration strategies can help increase sales, create opportunities, improve customer service and decrease costs.According to a white paper by Cisco (Enhancing Business with Smarter More Effective Communications, 2006),Communication-caused delay or disruptions are major problems faced by most business. A Sage Research report found that in a survey, 36 percent of respondents said they typically were unable to reach remotely located colleagues on the first attempt, with 52 percent saying that they had to use m ultiple means of contact on a daily basis.Communications complexity affects long-term productivity, financial performance as well as business processes reform. Poor communications affect strategic initiatives such as lean or just-in-time production, supply chain optimization and customer relationship management.The inability to access, communicate and collaborate effectively with primary players causes decision support outcomes to suffer. A Forrster Consulting study found that many workers find it difficult to quickly assemble team members in real time to discuss a critical problem.Complexity of communications causes resources to be underused or misallocated. Under-use and lack of integration of communication tools such as cell phones, pagers, mobile PCs and PDAs   cause investment in developing human talent and enabling technologies to be less effective.A collaboration system, by enabling communication and collaboration between remotely located employees and the company, can addr esses and correct these problems. This project will also help Kucera achieve its mission statement of â€Å"fostering a positive environment that promotes teamwork and co-operation between employees†, and its goal of improving communications and operations between the central corporate location in Chicago and the other satellite offices and stores throughout the world.The benefits of a wireless network to connect offices is also to enable and facilitate better communications, however, it is less practical, more costly and less integrated and structured than a collaboration system. Furthermore it cannot be extended to cover all the multiple organizational units and employees located remotely or in different geographical network. Hence a collaboration system is more feasible and beneficial, especially since it can be accessed by any employee or organizational unit no matter their locations.The implementation of a CRM system to improve service to customers by tracking customer p urchases requires a stable, efficient and reliable communication and collaboration platform to be in place before it can collect, store, analyze and utilize customer data effectively, as described previously. Hence it is not a good choice to implement a CRM system right away.References Munkvold, Bjorn Erik, ‘Implementation of information technology for supporting collaboration in distributed organizations’, 1998, Norwegian University of Science and Technology Cisco White Paper, ‘Enhancing Business with Smarter More Effective Communications’, Cisco, 2006Stahl, Stephanie, ‘Collaboration's Benefits Outweigh Difficulties’, Information Week, Dec 10 2001SummaryThe project of implementing a collaboration system is consistent with Kucera Clothier’s IT strategy as it aids and facilitates Kucera Clothier’s currently existing business operations, as well as its plans for further expansion globally. As Bartel (2002) says, collaborative commer ce helps to optimize the web of relationships that an organization participates in, and is focused on building capabilities and improving the interactions that a company is engaged in. A collaboration system enables collaborative commerce for Kucera Clothiers; hence it serves its strategic needs.This project should be implemented as soon as possible, since the effectiveness of other information technology initiative such as a CRM system, ERP system or E-procurement system all relies heavily on efficient and reliable communication and collaboration. If other projects are developed without first enabling a stable, reliable and efficient method and platform for corporate communication and globalization among remotely located employees, office and geographically dispersed unit, there will be a high chance of project failure or impaired efficiency/implementation of these other projects.ReferencesBartel, Derrick, ‘Collaborative Commerce: A Strategic Perspective’, 2002

Sunday, November 10, 2019

Lord of the Flies Literary Analysis Essay Essay

After analyzing the characters in William Golding’s novel, Lord of the Flies, one can recognize that many of the characters embody the theme of the novel. One of the prominent themes in Lord of the Flies is man’s inner savage; man’s inhumanity to others, and Golding manages explore and capture this theme in a way that is enjoyable to read. Three characters in the book who truly illustrate the theme of man’s inner savage; man’s inhumanity to others are Jack, Ralph, and Simon. The theme of the novel, man’s inner savage; man’s inhumanity to others is most apparent in Jack Merridew’s character. Our first true glimpse into Jack’s inner monster occurs after he kills his first pig: His mind was crowded with memories; memories of the knowledge that had come to them when they closed in on the struggling pig, knowledge that they had outwitted a living thing, imposed their will upon it, taken away its life like a long satisfying drink (Golding, 81). Jack’s excitement stems from having â€Å"outwitted† a living thing, and having â€Å"imposed† his will on it, which he later does with Simon, and Piggy. Jack really has no reason for killing showing that, â€Å"Perhaps the most disturbing motives for killing is just for the thrill of it.† (Ramsland, 3). Throughout the book, Jack is driven by his thirst for power, and is willing to go to any lengths to get what he wants, which includes killing anybody that steps in his way. He  slowly begins to lose his conscience, as shown by the fact that he feels no remorse, guilt, or regret after participating in the brutal murders of both Simon, and Piggy. The fact that Jack could turn from a proper, E nglish boy to a murderer who can kill and feel no remorse, shows that Jack does harbour a monster inside of him, is a savage, and he is very capable of being inhumane to others, thus, illustrating the theme of the novel. Read Also:  Analytical Essay Topics for College Another character who briefly illustrates the theme of the novel is Ralph. Ralph shouldered the responsibility of rescuing all the boys, proving him to be the leader that the boys on the island needed, but even then, Ralph senses himself falling into the same savagery as the other boys at times during the book. On the hunt that Ralph participates in, Ralph’s inner savage has one of its only opportunities to reveal itself, â€Å"Ralph too was fighting to get near, to get a handful of that brown, vulnerable flesh. The desire to squeeze and hurt was over-mastering† (Golding, 164). This hunt proved that even Ralph, the sensible, responsible, and intellectual leader who represented the struggle for order, civilization, and democracy on the island, has an inner savage, just waiting to get out. Near the end of the book, Ralph was close to falling victim to the other boy’s savagery as they were chasing him through the island, ready to kill him. He trips and falls at the feet of an officer, and begins to cry, â€Å"Ralph wept for the end of innocence, the darkness of man’s heart, and the fall through the air of a true, wise friend called Piggy† (Golding, 290). Ralph cries for all that he has lost, and at that moment, he realizes that he will never be the same since he has learned about the evil that lurks within all humans, illustrating the theme of man’s inner savage; man’s inhumanity to others. Man’s inner savage; man’s inhumanity to others is first recognized by the character, Simon, in the novel, Lord of the Flies. When the boys discuss the possibility of there being a beast on the island, Simon steps forward and says, â€Å"Maybe it’s only us.† (Golding, 126) implying that it was the boys themselves who were the â€Å"beast†, capable of hurting, of killing, and of committing other acts of evil. This theme is explored prior to the killing of Simon, the other boys chant, â€Å"Kill the beast! Cut his throat! Spill his blood! Do him in!† (Golding, 219) and when Simon is being murdered, Golding  describes it in brutal detail to emphasize the inhumanity shown by the other boys, and to show how savage they have become: The sticks fell and the mouth of the new circle crunched and screamed. The beast was on its knees in the center, its arms folded over its face. It was crying out against the abominable noise something about a body on the hill. The beast struggled forward, broke the ring and fell over the steep edge of the rock to the sand by the water. At once the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore. There were no words, and no movements but the tearing of teeth and claws (Golding, 219). On the island, Simon was the only character to represent hope, and innocence, but in the end, he was a direct result of the other boy’s savagery, and inhumanity. His death signified the end of innocence, and goodness on the island. In William Golding’s book, Lord of the Flies, the theme of man’s inner savage; man’s inhumanity to others is explored in many ways, one of them being through the characters Jack, Ralph, and Simon. Jack embodies this theme the most, since he is the first to turn savage, and impose his will on the other boys. Ralph comes close to becoming a savage at times throughout the book, and Simon is one of the only characters who manages to keep his innocence, but is a direct result of the savagery shown by the other boys on the island in the end. William Golding managed to explore and capture the theme of man’s inner savage; man’s inhumanity to others perfectly in his book, Lord of the Flies in a way that is enjoyable for all to read. Works Cited Golding, William. Lord of the flies. New York: Coward-McCann, 1962. Print. Ramsland, Katherine. â€Å"The Unthinkable — Children Who Kill and What Motivates Them† Retrieved December 2, 2012, from http://www.trutv.com/library/crime/serial_killers/weird/kids2/index_1.html

Friday, November 8, 2019

Free Essays on India

India has several mighty rivers. One is the ancient Ganges River or Ganga. India is one of the largest lands. The Ganges begins at almost 1,312 ft. high in the Himalayas. It flows from a glacier at a place called Gangotri. It flows from there to and across the northern plains, through the villages, towns and cities. After it flows for about 1,559 miles, the river finally reaches the coast and drains into the Indian Ocean. Many of the people who live in India are Hindus. They follow a religion known to us as Hinduism. There are seven great rivers in India that the Hindus believe are holy. The holiest river of them all is the Ganges. Every human, animal and plants on earth needs water as a vital source to live. Many people in India believe that a mighty river that brings so much life wherever it is flowing is a symbol of the power of God, who above all gives life to all things. The first great civilization in India grew up around the Indus River roughly about five thousand years ago. Fifteen hundred years later, people called Aryans started coming to live there. Aryans is a race of people who lived in India during the ancient times. Over the next thousand years, each and every group beliefs started to mix together to form the Hindu religion. Brahman is the supreme spirit that most Hindus believe in, and Brahman is neither male nor female. Most of the Hindus also believe that Brahman creates everything and that Brahman is in everything. The spirit inside a person is his or her own soul. Hindus believe that eventually when a person dies, the soul moves on and takes on a new life as a different person or maybe even as animal or plant. Being born again is called reincarnation and through reincarnation, a soul lives many different lives. Since the Hindus believe that they can be reborn as an animal, they treat all kinds of animals kindly. And many of the Hindus don’t eat meat either, because of that. The great god Shiva, who helpe... Free Essays on India Free Essays on India India has several mighty rivers. One is the ancient Ganges River or Ganga. India is one of the largest lands. The Ganges begins at almost 1,312 ft. high in the Himalayas. It flows from a glacier at a place called Gangotri. It flows from there to and across the northern plains, through the villages, towns and cities. After it flows for about 1,559 miles, the river finally reaches the coast and drains into the Indian Ocean. Many of the people who live in India are Hindus. They follow a religion known to us as Hinduism. There are seven great rivers in India that the Hindus believe are holy. The holiest river of them all is the Ganges. Every human, animal and plants on earth needs water as a vital source to live. Many people in India believe that a mighty river that brings so much life wherever it is flowing is a symbol of the power of God, who above all gives life to all things. The first great civilization in India grew up around the Indus River roughly about five thousand years ago. Fifteen hundred years later, people called Aryans started coming to live there. Aryans is a race of people who lived in India during the ancient times. Over the next thousand years, each and every group beliefs started to mix together to form the Hindu religion. Brahman is the supreme spirit that most Hindus believe in, and Brahman is neither male nor female. Most of the Hindus also believe that Brahman creates everything and that Brahman is in everything. The spirit inside a person is his or her own soul. Hindus believe that eventually when a person dies, the soul moves on and takes on a new life as a different person or maybe even as animal or plant. Being born again is called reincarnation and through reincarnation, a soul lives many different lives. Since the Hindus believe that they can be reborn as an animal, they treat all kinds of animals kindly. And many of the Hindus don’t eat meat either, because of that. The great god Shiva, who helpe... Free Essays on India India: An Unknown Culture â€Å"Frankly my dear I don’t give a dam.† Many people have this attitude towards learning about other cultures. Actually it is very important to be knowledgeable of other cultures. Some day you could have a job that requires you to travel to another country or meet with a person of another culture. You wouldn’t want to offend them by not knowing their ways of life. Also, the United States has become so diverse that soon it will be an everyday thing to walk down the street and see a person of another culture. Recently my cousin, Molly married a man from India named Surajh. My knowledge of the Indian culture is nil, therefore this is a good opportunity for me to study his customs and traditions. India is such a large and varied country that there is no one way of life practiced by everyone. Food, clothing, religious beliefs and social structure differs from place to place. Nevertheless, there are some features of Indian life that are common among most people throughout the country. Family ties are important. Many families continue to live as traditional extended families. In a typical extended family, three generations live in one household. Upon marriage, a women leaves her parents’ home and shares a home with her husband and his relatives, including his brothers and their wives, his parents and his unmarried sisters. However, the number of households consisting of only parents and their children is increasing. The parents usually arrange marriages, though the son or daughter has the opportunity to reject the arrangement. Many people feel that marriage is more of an alliance between families than a relationship between two people. The bride’s family usually gives a gift of money or a gift of significance to the groom’s family. Today it is illegal for the families to give this gift but they do it anyways. Indians generally expect a young married couple to have a child with i...

Wednesday, November 6, 2019

Costs and Benefits of US Government Regulations

Costs and Benefits of US Government Regulations Do federal regulations – the often controversial rules enacted by federal agencies to implement and enforce the laws passed by Congress cost taxpayers more than they are worth? Answers to that question can be found in a first-ever draft report on the costs and benefits of federal regulations released in 2004 by the White House Office of Management and Budget (OMB). Indeed, federal regulations often have more impact on the lives of Americans than the laws passed by Congress. Federal regulations far outnumber laws passed by Congress. For example, Congress passed 65 significant bills laws in 2013. By comparison, the federal regulatory agencies typically enact more than 3,500 regulations every year or about nine per day. The Costs of Federal Regulations The added expenses of complying with federal regulations born by business and industries have a significant impact on the U.S. economy. According to the U.S. Chambers of Commerce, complying with federal regulations costs U.S. businesses over $46 billion a year. Of course, businesses pass their costs of complying with federal regulations on to consumers. In 2012, the Chambers of Commerce estimated that the total cost for Americans to comply with federal regulations reached $1.806 trillion, or more than the gross domestic products of Canada or Mexico. At the same time, however, federal regulations have quantifiable benefits to the American people. That’s where the OMB’s analysis comes in. More detailed information helps consumers make intelligent choices on the products they purchase. By that same token, knowing more about the benefits and costs of federal regulations helps policymakers promote smarter regulations, said Dr. John D. Graham, director of the OMB’s Office of Information and Regulatory Affairs. Benefits Far Exceed Costs, Says OMB The OMB’s draft report estimated that major federal regulations provide benefits of from $135 billion to $218 billion annually while costing taxpayers between $38 billion and $44 billion. Federal regulations enforcing the EPAs clean air and water laws accounted for the majority of the regulatory benefits to the public estimated over the last decade. Clean water regulations accounted for benefits of up to $8 billion at a cost of $2.4 to $2.9 billion. Clean air regulations provided up to $163 billion in benefits  while costing taxpayers only about $21 billion. Costs and benefits of some other major federal regulatory programs included: Energy: Energy Efficiency and Renewable EnergyBenefits: $4.7 billionCosts: $2.4 billion Health Human Services: Food and Drug AdministrationBenefits: $2 to $4.5 billionCosts: $482 to $651 million Labor: Occupational Safety and Health Administration (OSHA)Benefits: $1.8 to $4.2 billionCosts: $1 billion National Highway Traffic Safety Administration (NTSHA)Benefits: $4.3 to $7.6 billionCosts: $2.7 to $5.2 billion EPA: Clean Air RegulationsBenefits: $106 to $163 billionCosts: $18.3 to $20.9 billion EPA Clean Water RegulationsBenefits: $891 million to $8.1 billionCosts: $2.4 to $2.9 billion The draft report contains detailed cost and benefit figures on dozens of major federal regulatory programs, as well as the criteria used in making the estimates. OMB Recommends Agencies Consider Costs of Regulations Also in the report, OMB encouraged all federal regulatory agencies to improve their cost-benefit estimation techniques and to carefully consider costs and benefits to taxpayers when creating new rules and regulations. Specifically, OMB called on regulatory agencies to expand use of cost-effectiveness methods as well as benefit-cost methods in regulatory analysis; to report estimates using several discount rates in regulatory analysis; and to employ formal probability analysis of benefits and costs for rules based on uncertain science that will have more than a $1 billion-dollar impact on the economy. Agencies Must Prove Need for New Regulations The report also reminded regulatory agencies they must prove that a need exists for the regulations they create. When creating a new regulation, OMB advised, Each agency shall identify the problem that it intends to address (including, where applicable, the failures of private markets or public institutions that warrant new agency action) as well as assess the significance of that problem. Trump Trims Federal Regulations Since taking office in January 2017, President Donald Trump has carried through on his campaign promise to cut the number of federal regulations. On January 30, 2017, he issued an executive order entitled â€Å"Reducing Regulation and Controlling Regulatory Costs† directing the federal agencies to repeal two existing regulations for every new regulation and to do so in such a way that the total cost of regulations does not increase. According to an update status report on Trump’s order from the OMB, the agencies are far exceeding the two-for-one and regulatory cap requirements, having achieved a 22-1 ratio during the first eight months of FY 2017. Overall, notes the OMB, the agencies had cut 67 regulations while adding only 3 â€Å"significant† ones. By August 2017, Congress had exercised the Congressional Review Act to eliminate 47 regulations issued by President Barack Obama. In addition, the agencies had voluntarily withdrawn over 1,500 of Obama’s regulations that were under consideration but not yet finalized. Under Trump, the agencies have generally been more reluctant to propose new regulations. Finally, to help business and industry deal with existing regulations, Trump issued the Streamlining Permitting and Reducing Regulatory Burdens for Domestic Manufacturing on January 24, 2017. This order directs the agencies to expedite federal environmental review approval of bridge, pipeline, transportation, telecommunications and other infrastructure improvement projects.

Sunday, November 3, 2019

Zimmerman vs. Atlas Energy Essay Example | Topics and Well Written Essays - 1000 words

Zimmerman vs. Atlas Energy - Essay Example The hydraulic fracturing that the company used while linking the gas leaked toxic gas into his land and therefore making it inhabitable. When tests were conducted on Zimmerman’s property, it was established that there were alarming levels of carcinogenic chemicals that were dangerously above screening levels. 1500 feet from his place of residence, there was discovered seven potential carcinogenic chemicals. The company, known as Atlas Energy, Inc was formerly known as Atlas Energy and has been in the Energy business since 1968 and is by all means the leading producer in Marcellus Shale. According to Zimmerman, the substances that were found in his lands were so alarming that they could not be caused by nature and therefore, the company had acted negligently by not considering the fact that the land was a privately owned piece of property and should have been more careful with the chemicals they were going to use during their exercise. Zimmerman’s claims were based on th e fact that most farmers from areas which similar developments had taken place were exposed to similar conditions and there seemed like nothing was being done about the situation. A year earlier before the drilling started, Zimmerman claims that the baselines were completely normal and there was no indication of any harmful substances in his property after tests were carried out. 2. Discuss what management could have done in terms of risk management to have prevented the  events that lead to the lawsuit.   In the spirit of promoting sustainable development, international law encourages that all people practice safe methods of development so that the environment is preserved. Sustainable development basically promotes the use of the environment and available resources in such a manner that the current generation exhausts them fully while at the same time preserving the resources for the coming generations. The management at Atlas Energy should ensure that before the drilling begi ns all the precautions are taken so that the society around them is not affected in a bad manner. If it is obvious that such drilling will definitely result to contamination of the environment around the drilling, the management should ensure that the people living around are compensated and re allocated to a place where the chemical spilling will not affect their health and existence. If the initial precautions were ignored, the company management still had a chance to salvage the situation after it realized that Mr. Zimmerman had been affected by the chemicals spilled during the exercise. This would have been done by settling Mr. Zimmerman’s grievances outside the court and ensuring that there are options for Mr. Zimmerman to consider part from the courts. Since the management knew for sure that Zimmerman’s property had been ruined by the effects of their drilling, the Company should have found a way to compensate Mr. Zimmerman from the harm caused. In America, this will be the first of its kind if Mr. Zimmerman goes ahead to win the court case. In countries that majorly depend on foreigners to promote their economy, such scenarios are well expected but not in the United States of America. America is a developed country and a major economic power in the world and therefore, those who choose to develop the economy should do so considering the health of the people around them. 3. Discuss the ethical considerations reflected in the laws applicable to this case.   Every company owes a duty of care to its client and the general public to ensure that all their employees are well equipped to avoid negligence that can harm the public.

Friday, November 1, 2019

The Restoration of Michelangelos Sistine Chapel Essay

The Restoration of Michelangelos Sistine Chapel - Essay Example Although there had been numerous problems in determining just how to decorate the ceiling of this structure as well as problems in stabilizing this same ceiling, the primary question for many was in whether or not to trust Michelangelo, a sculptor, with something at once so important and so degrading. For while Michelangelo is widely celebrated today for his work on the chapel, ceiling work such as what he was requested to perform was typically the work of lesser artists. Once the details had been ironed out and egos soothed, Michelangelo went to work demonstrating his artistic genius. Original descriptions of the chapel indicated that the paintings were alive with brilliant color, stunning imagery and mastery of technique, but visitors to the chapel in the centuries since have felt the images must have lost some of this vigor. As the previous century discovered, this has indeed been the case as almost 500 years of soot, smoke and pollution have accumulated over the faces of the imag es while the underlying structure has been assaulted by the ravages of decay and erosion. While some hailed this move as a much-needed preservation effort, others argued any attempts at restoration would necessarily destroy the artistry and originality of its creator. The purpose of this document is to explore some of the controversy surrounding the Sistine Chapel, beginning with the problems of its original creation and then jumping forward to the issues involved in attempting to restore such an irreplaceable international treasure, finishing with an analysis of the outcome of the restoration efforts.

Wednesday, October 30, 2019

Africa and Colonial Essay Example | Topics and Well Written Essays - 500 words

Africa and Colonial - Essay Example Later the British conquered and held for a period, todays Egypt, Nigeria, Uganda, and South Africa to name a few. The French controlled what today is Madagascar, Algeria, and most of West Africa. Belgium controlled the Belgium Congo, which included todays Rwanda. Rwanda is one example of how African colonization is important to understand the study of Africa. Belgium used the Tutsi as servants against the Hutu. The Hutu massacred between half a million to a million Tutsi in 1994 for grudges left over from Belgium rule. Colonization separated, lumped together, and turned African against African. The major colonizers of Africa were France, England, Germany, Belgium, and the Portuguese. The formal colonization of these nations over Africa began at the Berlin Conference 1884-1885 with the debating parties being Germany, England, and France. Although this conference really did not solve anything, the race to colonize Africa begin. With military might, new maps of the interior, the Europeans set up local governments in Africa. For example, the French, Portuguese, Germans, and Belgians set up direct governments. These governments had French, Portuguese, Germans, and Belgians in positions of power in Africa. The English ruled indirectly. They set up local power holders, then made them serve British interests. European powers were able to conquer Africa, because Africa had great travel routes. These routes helped in military and trade ventures for the Africans, but made them weak to the Europeans. Secondly, the thousands of different African tribes made unity impossible. The Europeans used this to their advantage, turning African against African. Especially after the mistreatment, Africans were afraid, but defiant. Their defiance was met by more force. In the end, the Africans submitted to the European colonists. However, their fury never abated. Today in liberated South Africa, white farmers are attacked. Rwanda has been through genocide.

Monday, October 28, 2019

Online Education vs Traditional Education Essay Example for Free

Online Education vs Traditional Education Essay Have you ever enrolled in an online class and a traditional class at the same time? Kaleb has tried both unfortunately one was more successful than the other. Kaleb is taking Anatomy and English, Anatomy is an online class and English is a traditional class. He excels in his English class due the face-to-face interaction and swift feedback from the instructor and his peers. The online class on the other hand was the total opposite; here he is sitting in front of the computer dazed and confused trying to figure what to do next. Kaleb is an auditory and tactile learner so he needs physical contact and interaction. The online class did not provide that physical contact and feedback he needed so he was not very successful in it. Although online and traditional educations are both forms of learning, traditional education is more informative due to the availability, discussion/communication, and structure. Traditional courses have availability to its advantage considering that some students often fail online courses because of lack in availability. In a traditional course you have that face to face interaction and physical contact. Your professors are available on hand for you to ask questions about things you do not understand. Your classmates are physically available for you all to interact with each other questions. Online courses lack the swift feedback you receive in a traditional classroom. When learning something new you need that immediate availability that the traditional classroom provides. Class communication and discussions are very helpful when taking any type of class. Online courses do have discussions, because the communications for online courses are not definite. Online communication is somewhat unreliable; communicating with a peer online will not always receive a response. Traditional class’s communication and discussion are beneficial; if you have information or responses for one of your peers you will immediately receive a response. Unlike online classes, in a traditional course you have class discussion where you are graded to participate. Having discussions during class gives you an opportunity to give your input on the discussion taking place, it also gives you a chance to voice and concerns you have. Also when you have the face to face interaction that I mentioned in the last paragraph you are able to get a response right away without having to wait on an electronic response. Structure in the classroom is very important. In order to have a successful class you have to orchestrate some type of order. Traditional courses have rules that you must follow if you would like to continue the course that you are enrolled in. Traditional courses have rules such as attendance policies and assignment due dates. Unlike online courses, traditional classes have required participation and presentation you have to perform in every course. Whenever you have these rules and requirements you perform better and excel in your class. Last, even though online and traditional educations are both forms of learning traditional education is more beneficial and informative due to availability, discussion/communication, and structure. Online courses may be preferred by some students, but when enrolled in such a course you have to be prepared and able to teach yourself and learn accordingly. Although, Kaleb tried both online and traditional courses, he realized that traditional courses are more informative especially for him considering that he is a hand on learner. Now Kaleb will think twice before he enrolls into another online class.

Saturday, October 26, 2019

Revo Of 1905 :: essays research papers

At the turn of the twentieth century, Russia was a curious society, still stratified into nobility and peasantry. The Russian people seemed to be as immovable as the dark ground which they farmed, welded to the ground by centuries of struggle. While the Europeans fought political battles, the Russians wrestled against the cold and starvation. Four decades earlier, Czar Alexander II signed the ``Emancipation Manifesto'' which freed the serfs from ownership by the nobles.1 He had hoped to finally bring Russia out of the dark ages. His bureaucracy continued to elevate the peasants by making all classes of society equal under the law and increasing the availability of education.2 Nevertheless, the Dark People of Russia remained in their darkness, understanding little besides their own existence in the context of their communes. The commune oriented nature of the Russian peasants made Russia a prime target for Marxist revolutionaries. The uniquely backward culture of Russia spawned a singularly Russian form of Marxism, Narodnichestvo. Russian intellectuals of the 19th century felt that the socialist revolution must come from the uprising of the rural peasant masses, rather than through the proletariat of the cities. The peasants were remarkably unreceptive to revolutionary agitators. They were blind to events outside of their own commune. More often than not, the agitators were run out of town by suspicious peasants. 3 By 1900, the remnants of the Narodonik philosophy had melted into the Social Republican party. 4 The ``Emancipation Manifesto'' had marked the beginning of the end for the nobility. Deprived of their serfs and unable to gain any power in the government, the Nobles were forced to sell off their land, little by little, to support their lifestyle. For a government supported by nothing more than the momentum of history and tradition, the decline of the nobility foreshadowed the destruction of the autocracy. At the turn of the century, the Czar had very little support outside his own bureaucracy. Young Nicholas II, heir to the throne in the late 1800's, inspired hope in those rallying for governmental reform. Zemstvos and volosts, local governments elected by nobles and peasants, hoped that Nicholas would at least allow these legislatures to have an advisory function for the Czar. 5 They were sadly disappointed once Nicholas II ascended the throne. Upon the death of Alexander III, the zemstvo of Tver petitioned Nicholas II to allow local representative bodies ``to express their opinion on questions of concern to them, in order that. . . the Russian people might reach the height of the throne. . .''. Nicholas replied, ``I am extremely astonished and displeased with this

Thursday, October 24, 2019

Discuss the roles of development learning Essay

The nervous system is responsible for the initiation, propagation and co-ordination of animal behaviour. How it is constructed and what factors are involved encompasses many fields of biology, from ethology and neurophysics to evolution. In this essay I will describe the roles of development learning and evolution in the construction of the nervous system and give experimental evidence that backs up these theories. Evolution Evolution deals with the origins of the nervous system, where it comes from determines how it will be constructed. This will have direct consequences on the relative fitness of an individual as the layout of the nervous system relates to how the animal behaves. Phylogeny is very important therefore to analyse how changes in the nervous system relate to the evolution of behaviour. The only realistic way of studying the evolution of nervous systems, particularly the events, which lead to, their current day form, is through comparative biology. By comparing closely related species in similar niches, the difference in their behaviour must have a genetic/nervous system origin. A good example of how behaviour can be genetic in origin and show that nervous systems can evolve to create different behavioural responses is found in deer. The white tailed deer odocoileus virginianus and the mule deer O. hemionus use different gaits when alarmed. The white deer gallop and the mule deer stott. This alone doesn’t confer that the difference is due to their nervous systems but the genetic origin for the behaviour is inferred when a cross between the two species results in a hybrid that bounds when alarmed. In order to attain quantitative data the use of complex nervous systems, such as mammals, is unfeasible. A simpler nervous system is better suited and comparisons can then be extrapolated for the more complex animals. Within the invertebrates the model organism is, as ever, Drosophila. Since its genome has been sequenced and the relatively short generation time it plays a key role in the study of all type of nervous system construction. Zebra fish have been termed â€Å"flies with backbones† and are perfect for the study of nervous system development in vertebrates. However these relatively simple organisms are still too complex to study fully and so scientists tend to use a part of a nervous system for detailed analysis. The Crustacean Stomatogastric Ganglion STG, which comprises of only 30 ganglions, is most popular for several reasons, mainly because it has been preserved for about 350 million years and is seen across many taxa. This allows for comparison on a smaller scale and although the overall synaptic circuitry is similar there are differences in the relative strength of connections and the amount of electrical coupling across the taxa. The reason why the STG is seen across so many taxa is because on the whole the nervous system is a very evolutionary conserved organ. This reflects its importance to an animal. As it is so conserved certain inferences can be made regarding the evolution of the nervous system. The first is that the neural networks must be pretty similar across species meaning that the nervous system is more of a generalist than a specialist. Therefore only small changes to the nervous system are needed in order to produce markedly different behaviours. It is these behaviours that are then subsequently acted upon by natural selection and contribute to the nervous system layout in the next generation. Development Once the genetic instructions that determine the constitution of the nervous system have been selected the next step in the construction of the nervous system is the subsequent application of that code, the development. The nervous system develops during embryogenesis and continues in some form or another throughout the animals’ life, but that latter stages of this development I shall relate to the learning part of this essay. From before we have learnt that the basic mechanisms for constructing a nervous system are highly conserved during evolution. There is a set of general tools that are used by all species and perhaps only a few specialist tools are needed in order to make an individual nervous system. The nervous systems building blokes are neurones, and since all cells derive from the fusion of the male and female gametes there must be factors telling cells to become neurones. The process of creating neurones is called neurogenesis and the mechanism is neural induction, the committal of cells to a neural fate. It appears that this process is a permissive one, one where the local inactivation of inhibitors in the ectoderm, creates neurones. The factors that drive neural induction are basic helix loop helix type proteins and homologues have been found in both vertebrates and invertebrates, thus stressing their importance. Also the helix loop helix is a very evolutionary old mechanism for gene regulation and the fact that neural cells can be coerced The next step is the creation of asymmetry in the ectoderm. This allows a more complex, coordinated nervous system to develop. The formation of layers, maps and modules is an essential feature of neural development in â€Å"higher† animals. The process of creating asymmetry, and so the nervous system as a whole, can be divided into three parts. 1. Pathway Selection The growing tips of the neurones travel great distances in order to reach their target. When confronted with a series of choice points they manage to travel in the right direction. 2. Target Selection Once the neurone has arrived in the correct neighbourhood the contact and recognise their correct target, usually a localised set of neurones. 3. Address Selection Refinement occurs as axonal terminals retract and expand to select a specific subset of cells from within the overall target. Capable of transforming a coarse, grained and overlapping projection into a refined and highly tuned pattern of connections. The mechanisms of these processes are still being elucidated although some basic principles have begun to crystallise. The development of connectivity most probably involves general â€Å"algorithmic† principles. The experiments performed in the last ten years have proved to provide strong evidence for many of the previous hypothesis. Pathway and Target Selection Mechanisms Axonal growth needs to be controlled in order for a functioning nervous system to develop, however this does not necessarily mean that the neurons have to be firing in order to be set up. The pathway and target selection mechanisms are believed to be autonomous, activity independent. This has been demonstrated by work done on Ambystomid Urodeles (Twitty and Johnson 1934). The embryos were paralysed with TTX for a period of days until the larvae would normally move and feed for themselves. At that point the TTX induced paralysis wore off and surprisingly the animals soon began to swim and eat in a remarkably normal fashion. In the 1970’s a theory developed that the innervation of muscles is largely at random, with patterns emerging later by the elimination of connections and cell death. This appears to be a very costly mechanism as neurones are being created only to soon be destroyed. This theory was abandoned when studies were performed on chicks (Landmesser 1978, 1980) and zebra fish (Eisen et al, 1986) that showed specific motor neurones innervate their target muscle with relatively few error from the outset. They possess unique identities that allow them to differentially respond to the choice point region, follow particular pathways and innervate specific muscle. Sperry first postulated the mechanism for the directionality of growth cone movement in 1963 when he suggested the chemoaffinity hypothesis. Neuronal growth cones were specifically guided toward their correct targets by specific chemotactic cues and proposed gradients of chemical labels. The neurones enhance and transduce the signals from the extracellular matrix to remodel cytoskeletal elements. This form of gradient-mediated chemotaxis is essential in the formation of more complex structures such as layers and maps. However the directional sensing of neurones in a 2D field such as the tectum is strong evidence for guidance by gradients despite any molecular evidence. Theoretical analysis show that requirements for map formation are simple for target tissue; there must be at least one gradient for each of the tangential dimensions. For co-ordinated simultaneous development of the nervous system there must be a series of different gradients to ensure that neurones do not switch tracks or get confused when the tissue becomes saturated with the same molecule. This has been seen when the preferred neurone’s pathway has been ablated and they have chosen not to move down other axons. There is also compelling evidence for chemorepressor molecules which serve to deter axonal growth. Studies by Kampfhammer and Raper in the past 15 years have shown the mutual avoidance of the CNS axons and the PNS axons. Evidence is also accumulating that the developing midline of the CNS of both vertebrates and invertebrates provides both attractive and repulsive guidance cues. Many CAMs, integrins and extracellular matrix molecules have been implicated in growth cone guidance, owing to their expression in vivo. The experimental evidence for these molecules being directly responsible through the use of immunoassays and mutation is scare. One series of molecules has been identified though, small GTP proteins of the rho family that regulate the focal adhesion, membrane ruffling and filopodial protrusion of neurones. However assessing the accuracy of targeting is difficult. The mapping efficiency, although higher than simple dorsal-ventral distinctions is still far below the accuracy of some sections in the nervous system, namely vision. Other theories have had to be formulated in order to explain the increase in resolution. Selective cell death has been postulated but the one with the most evidence is activity dependent self-organisation. Address Targeting Activity dependent plasticity seems uniquely suited to refine local axonal projections beyond the accuracy achieved by genetic instruction alone. Schmidt and Edwards (1983) demonstrated the effects of activity dependent on creating a fine-grained map in the visual cortex of a fish. The fishes’ eye was crushed, if left to heal it eventually regenerated and regained the retinotectal map. If the regeneration was interrupted by the addition of TTX the fine-grained map failed to form although the coarse topographic map still formed. This suggests the relationship between refinement and neuronal activity. Further studies revealed that retinal ganglion cells fired synchronously, both during embryogenesis (intrinsic origin) and after (extrinsic origin), suggesting that it was not the neural activity per se but the temporal and spatial firing that refines axonal connections. So called â€Å"cells that fire together wire together†. But the converse is also true, that for any kind of axonal remodelling not only must appropriate connections be strengthened but inappropriate ones must be weakened. The evidence for the synchronous firing of neurones continuing into later life means that the environment is constantly altering the neural networks. Learning As we have learnt the constantly changing neural networks are directly related to the extrinsic information they receive. The definition of learning is the acquisition of new information and memory is the retention of that information over time. It is clear now how the two are related in terms of the nervous system, the process of learning effects the construction of the nervous system by the storage of the information gained. The acquisition of information may come in different forms, associative between two stimuli or non-associative such as habitualisation. However they do not directly alter the nervous system, the nervous system is altered by the way in which it decides to store this data. The first insight was made by Ebbinghaus (1913) where he determined different phases of memory storage. It was Milner who first made the distinction between short term and long-term memory, the two different types of data storage, which are separated on a temporal basis. Short-term storage involves functional changes in the strength of pre-existing synaptic connections. This was demonstrated by experiments on Alpysia. Conditioning was performed and it was reflected in the neural circuitry as a greatly enhanced strengthening of the input connections of the sensory neurones to their target cells. Murphy and Glanzman (1997) provide compelling evidence for the changes in synapse being causally involved in the learning of new information through their work on the receptors of glutamate in the synapses. Long-term memory storage involves the synthesis of new protein and the growth of new connections (Flexner et al 19650. Given this information how is short-term memory converted into long-term memory? The answer is not yet fully understood, but experiments have given some clues as t how it occurs. Serotonin is thought to be important (Kandel 1976) as it increases the intracellular concentration of the secondary messenger cAMP. Martin et al (1997) suggests that new genes are being activated in the nucleus have their products distributed widely, but that the products only persistently strengthen those synapses that have somehow been marked by short term facilitation. It also appears that the protein CREB is required for functional plasticity but it is not sufficient for morphological plasticity. The changes to the gross structure of the nervous system in response to learning can be seen in an experiment performed on monkeys that were trained to preferentially use only some fingers. The cortical representation of those fingers expanded (Merzenich and colleagues). This has also been demonstrated with violinists who show a disproportionate representation of their left hand (fingering hand) when compared to their right hand (bow movement). Conclusions The roles played by each factor described here each have their own specific effect on the construction of the nervous system. The evolutionary aspect controls the â€Å"blueprints† of the nervous systems that are hard coded into the DNA of the animal. However it is not specifically the genetic makeup of the nervous system that natural selection acts against, rather the phenotype of the nervous system, which is the combination of the developmental and the learning factors. The evolutionary factors alter the genotype, the only source of variation that can be passed down to their offspring. The development can only attempt to recreate the layout as specified by the different alleles; it cannot exceed them in terms of functionality. The true source of variation depends on the extrinsic information obtained and stored in memory, but that us not able to cross generations (with the exception of tradition) and so could be an explanation for the high evolutionary conservation of the nervous system. Bibliography Gierer, A & Muller, C. M 1995 development of layers maps and modules. Current Opinion o Neurobiology 5 91-97 Goodman, C. S & Shatz, C.J. 1993 Developmental mechanisms that generate precise patterns of neuronal connectivity Neuron 10 (Suppl. ). 77-98 Lumsden, A. & Jan, Y-N. 1997 Development. Editorial overview: the end of the beginning? Current Opinion in Neurobiology 7 3-6 Kandel, E. R. & Pittenger, C. 1999 The past, the future and the biology of memory storage Philosophical transactions of the Royal Society London B 354 2027-2052 Katz, P. S & Harris-Warwick R. M. 1999 The evolution of neuronal circuits underlying species-specific behaviour Current Opinion in Neurobiology 9 628-633.

Wednesday, October 23, 2019

My Bloody Life Claims

In Chicago, one gains power that is attained only by being ruthless. This can be shown in the book My bloody Life, by Reymundo Sanchez, that takes place in Chicago. Throughout this book, Reymundo points out the ruthlessness in the main character that gains his power only by being that. Reymundo quotes, â€Å"I was digging up my own grave because I wanted to be accepted. I wanted to be looked up to. The only way I knew of achieving this status among the gang members was to commit as many violent acts as possible†¦ Finally those around me stopped thinking of me as a coward, R.S 114. † Reymundo shows that he acknowledges the fact that he is digging up his own grave by committing crimes. His ruthless character is shown by when he says, â€Å"achieving this status†¦was to commit as many violent acts as possible. † To reymundo, in order to gain his power he had to be looked up to, and the only way that he would be looked up to is by committing as many violent crimes as possible. In Chicago, power is abused to suppress the lower class.This can be shown in the book My bloody Life, by Reymundo Sanchez, which takes place in the city of Chicago. In the book there are several scenes where innocent lower class people are not treated fair, because of their status. Reymundo says, â€Å"Gang members as well as non-gang members feel they need to run and hide when the police are present. If they didn’t, they would be harassed beaten or arrested for a crime they didn’t commit.Police tend to believe that kids in the ghetto are guilty unless proven innocent. That’s why kids run, and the police are the enemy, R. S 231. † This quote shows the mentality of the lower class whether they are gang or non-gang members. The fact that instead of having a fair trial, the lower class are harassed, beaten or arrested for a crime they did not commit shows the suppression on the lower class that is being abused by the ones with power.

Tuesday, October 22, 2019

Report Essays - Vodafone, Economy, Business, Hutchison 3G

Report Essays - Vodafone, Economy, Business, Hutchison 3G Report To: Marketing Director From: Marketing Manager Date: 24.11.2009 Subject: Market Research and Information needs Introduction As a marketing manager, I have been asked to write a report on market research and information needs for the Vodafone Company. Vodafone is the world's largest mobile telecommunication community, employing over 65,000 staff and with 130 million customers. The business operates in 26 countries worldwide. Vodafone is public limited company with listings on the London and New York stock exchanges. Global recognition of the Vodafone brand is growing as the company rolls out its identity into new markets. However, it retains local names and imagery in markets where this is essential to maintaining the trust of customers. Marketing The world is global market with few barriers to entry, so Vodafone has to be highly visible as "the brand to buy". Effective marketing is the key to this high visibility. Marketing involves anticipating customers' needs and finding the right product or service to meet those needs, thereby encouraging high sales levels. Vodafone goes further by looking at impress on its customers not merely what its products are i.e. features, but also what they increasingly do, benefits for example. This involves effective communication. According to www.vodafone .co.uk there is a slowdown in sales of mobile handsets in the UK market, as the mature part of the product lifecycle is reached. Customers are exposed to a barrage of different images and messages by mobile phones companies, as the competition gets tougher. Some companies merger in order to increase their market share, T-Mobile and Orange example of this. That influences Vodafone to appeal to new customers and aims to keep its existing ones by emphasising the uniqueness of the brand. Vodafone's aim is to grow its revenue and improve its profit margin by adding value to its products and services i.e. earning more form each product sold. The 'Vodafone live!' service enables customers to use picture messaging and to download polyphonic ring tones, colour games, images and information, through an icon-driven menu as well as get an access to Facebook, MSN, Google etc. This service will soon be further enhanced by picture messaging libraries, video clips and video telephony (seeing the person you are calling) and improving download speeds. Another service is the Vodafone Mobile Connect Card, which allows customers to access their normal business applications on a laptop when out of the office. Such services add value to the product, and high profile effective promotion will help sell these services to existing and new customers. A longer term marketing strategy is underpinned by careful planning and successful marketing mix. The marketing mix is a combination of many features that can be represented by the four Ps. . Product - features and benefits of a good or service . Place - where the good or service can be bought . Price - the cost of a good or service . Promotion- how customers are made aware of a good or service. Product A product with many different features provides customers with opportunities to chat, play games, send and receive pictures, internet access, change ringtones, receive information about travel and sporting events, obtain billing information - and soon view video clips and send video messages. Place . Vodafone UK operates over 300 of its own stores. . It also sells through independent retailers e.g. Carphone Warehouse, Phones 4 U . Customers are able to handle products they are considering buying . People are on hand to ensure customers' needs are matched with the right product and to explain the different options available. Price . Vodafone wants to make its services accessible to as many people as possible : from the young, through apprentices and high powered business executives, to the more mature users. . It offers various pricing structures to suit different customer groups. . Monthly price plans are available as well as prepay options. Phone users can top up their phone on line. . Vodafone UK offers service called Family which allows speak free to them if you top up your phone at least 5 pounds monthly. Promotion Vodafone works with icons such as David Beckham to communicate its brand values. Above the line Advertising on TV, on billboards, in magazines and in other media outlets reaches large audiences and spreads the brand image and the message very effectively. This is known as above the line promotion. Below the line promotion Stores have special offers, promotions and point of sale posters to attract those inside the stores to buy. Vodafone's stores, its products and its staff all project the brand image.